Special days Calendar 2023

You can think of special days as hitching a ride on a current event where you respond to a hot topic with a post, photo, video or e-mail. You create a 'hook' to the topic, so to speak. You will have to balance which special days you want to use and which you don't.

FrancineFeb 24, 2023 · 1 min read

How to do this? Make clever use of the PAC model:

Personal
Authority
Commercial

Eventually, you will see that you focus mainly on the first two. The third one will often come automatically: to the hook you use you easily link your own products. So incorporate the most logical hooks for your business. Do you sell sunglasses? Then don’t miss the Sunglasses Day for even more exposure for your company on that day.

Do you want the 2023 special days calendar now? Download it here!

Written byFrancine

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