KlaviyoSet up by AI, not by you
Susan builds, writes, and runs your emails from day one. No weekends lost to the flow builder, no blank canvas to stare at.
Reloadify vs Klaviyo
Everything Klaviyo does. Plus the rest of your webshop.
Reloadify does email and SMS, and brings loyalty, search, categories, reviews and retail media to the same platform. On top of that there's Susan, who sets everything up, manages it and comes to you with proposals. You stay in charge, she does the work.
The honest version
Klaviyo is a strong tool for email and SMS. But your webshop is more than your inbox. Loyalty, search, category pages and retail media run in separate tools, with separate data and separate bills. And you build and maintain the flows yourself. Most shops end up using a fraction of it. We think it can be more complete, and calmer.
One platform for your whole webshop
Everything works with the same customer data, and Susan manages every module.
- SMS
- Pop-ups & forms
- Customer profiles & segments
- Print Not in Klaviyo
- Loyalty Not in Klaviyo
- Search Not in Klaviyo
- Categories Not in Klaviyo
- Retail media Not in Klaviyo
- Susan on Autopilot Not in Klaviyo
Why teams switch
More platform. Less work for you.
Klaviyo is strong at email. We give you the rest of your webshop too, and Susan, who does the work.
It improves on its own
Susan keeps learning from your shop and from proven best practices, and updates your flows over the air. Your email keeps getting better — you don't rebuild a thing, and every update is in the log.
Personal by default
Every send is tailored to the individual shopper on live shop data — no manual segments or conditional splits to maintain.
One platform, one customer view
Email, SMS, print, reviews, loyalty, search and more share the same customer data. No separate tools to stitch together, and Susan manages every module.
EU-based & GDPR-native
Real people in your timezone, data hosted in the EU, and privacy built in — not a checkbox you have to configure yourself.
You can still take the wheel
Want to build flows, segments, and campaigns by hand? It's all here, anytime. Autopilot is the default, not the ceiling.
Over-the-air
Your email marketing gets better while you sleep.
A flow is frozen the moment you build it. It only changes when someone remembers to change it — and in most shops, nobody does. A flow Susan manages works differently: she keeps learning from your shop and from proven best practices and updates the flow over the air, the way your phone quietly gets smarter. Within the limits you set.
Connect a new tool and its data is instantly available to Susan. No flow to rewire, no mapping to maintain.
For when you want the controls
Autopilot is the default — never the ceiling.
Everything you'd reach for in Klaviyo is here when you want it. Switch off autopilot on any piece and build it yourself, down to the detail.
Custom flow builderAdvanced segmentsDrag-and-drop editorA/B testingAPI & webhooksFull reporting
Side by side
The full comparison
Both platforms are capable. The difference is how much of the work lands on you.
| Reloadify | Klaviyo | |
|---|---|---|
| One platform | ||
| Email campaigns & flows | Yes | Yes |
| SMS | Yes | Yes |
| Pop-ups & forms | Included | Included |
| Customer profiles & segments (CDP) | Included, with RFM | Included |
| Print (cards on the doormat) | Built in | Via integrations |
| Loyalty programmePoints, tiers and rewards. | Built in | Via separate tools |
| Reviews | Built in | Klaviyo Reviews |
| Site searchUnderstands synonyms and typos. | Built in | Not available |
| Category pages sorted by what sells | Built in | Not available |
| Recommendations on your webshop | Built in | Mainly in email |
| Retail media | Brands advertise in your shop and emails | Not available |
| Autopilot | ||
| Susan sets up and manages modules | Flows and modules, in one conversation | AI help with content and segments |
| Set up flows in a conversation | Yes | Build them yourself in the flow builder |
| Over-the-air updates to your flows | Automatic | You maintain them |
| One Susan across all modules | Loyalty, search and reviews in every email | Separate tools, separate data |
| Products and customers enriched with AI | Automatic, editable | Manual |
| Getting started | ||
| Setup done for youTemplates, flows and segments built on your shop. | Free migration & setup | Paid onboarding / DIY |
| Time to first send | Live within a day | Days to weeks of building |
| Pricing & privacy | ||
| Unlimited email | On every plan | Priced by send volume |
| Pricing model | Engage per profile, Onsite per order | Per contact and send volume, plus separate tools |
| Data in the EU | In Groningen | Based in the US |
Pricing
Two packages. Fairly priced.
Engage on profiles, Onsite on orders. Take one or both. Unlimited email, and no surprise bill the month a sale does well.
See full pricingReloadify
Engage (email, SMS, print, pop-ups, CDP) is priced per profile, Onsite (loyalty, search, reviews, categories, recommendations, chatbot) per order per month. Autopilot is in both.Klaviyo
Costs grow with your contact list and your email and SMS volume. Loyalty and search you buy separately, each with its own subscription."We moved off Klaviyo expecting to lose our setup. Instead we lost the busywork. The emails are more personal than anything we built by hand — and we barely touch them now."
Switching is on us
Coming from Klaviyo? We'll move you for free.
A specialist rebuilds your contacts, templates, and flows for you — free on any yearly plan. Your old tool keeps running until you flip the switch, so there's no downtime.
Common questions
Is Reloadify just a simpler Klaviyo?
No, a more complete one. Email, SMS, flows, pop-ups and segments you get with us too. On top of that, loyalty, search, categories, reviews and retail media run on the same platform, with the same customer data. And Susan sets everything up and keeps it current, so you don't have to live in a flow builder.
Do I lose control if the AI runs things?
No. Autopilot is the starting point, not a locked door. You can review and approve anything before it sends, switch autopilot off on any flow or campaign, and build everything by hand if you prefer. Most shops let Susan handle the routine work and step in for the big moments.
Can I still build my own flows and segments?
Absolutely. You get a full flow builder, advanced segmentation, a drag-and-drop editor, A/B testing, reporting, and an API — the same toolkit you'd expect from Klaviyo. The difference is you don't have to use it to get great results.
What does "improves over the air" actually mean?
Your flows in most tools are frozen the day you build them. A flow Susan manages isn't. She keeps learning from your shop and from proven best practices — smarter timing, better product picks, sharper subject lines — and updates the flow, the way your phone or a good AI model quietly gets better. If you prefer, she proposes it first. Every update is in the log and you can undo it. You don't rebuild anything.
How does pricing compare?
Reloadify has two packages: Engage is priced per profile, Onsite per order per month. Unlimited email and Autopilot are included. With Klaviyo, costs scale with your list and your send volume, and loyalty or search you buy separately.
Will switching from Klaviyo disrupt my sending?
No. Our team rebuilds everything in Reloadify while Klaviyo keeps running. You only flip the switch once it's ready and you've approved it, and we set up your sending domain properly so your inbox placement is protected through the move.