About us
People and agents.
Reloadify is deliberately small. Work that used to take a big team is now done by our own agents: they write and test code with us, answer first support questions, prepare demos and draft content.
That leaves our time for what needs a human: thinking along with you, getting to know your webshop and picking up the phone. And everything we learn from our own agents goes into Susan, who you work with in Reloadify.
Get in touchThe people
10 people · 1 office dog
-
LukasCEO -
JeljerCTO -
FrancineProduct Manager -
LorenzoRetention expert -
MarlijnCustomer Succes Manager -
CarolaDigital Customer Succes Manager -
RobinChef Pet -
MelinaSales DACH region -
JeroenDevelopment -
ArjanDevelopment -
JordiPartner Manager
The other half of the team
15 agents · 1 digital dog
-
SusanHead of the digital teamHands out the work to the agents and reports to the peopleLeads 14 agents -
SophieSupport agentAnswers first questions from the Help CenterWorks 24/7 -
DaanDevelopment agentWrites, tests and reviews code with the teamWorks 24/7 -
NoorSales agentPrepares demos and proposalsWorks 24/7 -
BramOnboarding agentHelps new webshops connect and switchWorks 24/7 -
RubenCustomer success agentSpots customers who use less and alerts the teamWorks 24/7 -
FleurContent agentDrafts blogs and help articlesWorks 24/7 -
SamMarketing agentRuns our own campaigns, in ReloadifyWorks 24/7 -
LotteDeliverability agentWatches bounces, spam complaints and sender reputationWorks 24/7 -
MilanData agentBuilds reports and analysesWorks 24/7 -
YaraIntegrations agentKeeps an eye on 400+ connections and flags failed syncsWorks 24/7 -
ThijsProduct agentCollects customer requests for the roadmapWorks 24/7 -
AmaraMonitoring agentKeeps an eye on the platform day and nightWorks 24/7 -
JesseFinance agentHandles invoices and subscriptionsWorks 24/7 -
ByteWatchdog agentGuards security and spam. Petting allowed.Works 24/7
Our story
A calm company. On purpose.
Jeljer and Lukas still cycle to the office every day, and still enjoy it. That's no accident: it's how we built Reloadify.
No investors chasing growth, no deadlines out of nowhere, no late nights as the norm. We work normal days, make decisions without panic and say no more often than yes. That leaves time and attention for good work, and for each other.
We can do that because our customers fund us, not venture capital. Reloadify is profitable, and every euro we invest comes from the shops that use it. They're the only ones we answer to.
A good place to work, built to last. Not to flip.
- 100%
- Self-funded, no outside investors
- Profitable
- Funded by customers
- 1,200+
- Webshops on Reloadify
- Groningen
- Built in the Netherlands
Where we work
Westerhaven, Groningen.
This is home. It's where Reloadify is built, supported and sold, and where you end up when you call us.
What we value
Six ways we stay calm.
The principles behind how we build the company and the product. Small steps, regularly taken, reliably validated.
- 01
Profitability over funding
We look for a profitable way of selling as early as possible. For software that's a subscription, because keeping a customer is easier and cheaper than finding a new one.
- 02
Customer-funded over external capital
Outside money can speed up growth, but it's neither required nor a priority. We focus on revenue that comes from inside the company.
- 03
Staying calm over being calm
Building something new is risky. You can't promise smooth sailing, but you can stay calm at the helm, with reserves and a plan for when the storm comes closer.
- 04
Automation over manual work
Good documentation shows where software can take over. It's also why we build agents: a job done by a machine frees people for the work that genuinely needs a human.
- 05
Continuous improvement over risky experiments
We stay in close contact with customers, past, present and future. Their feedback tells us early when the product drifts from reality, so we can steer back.
- 06
Iteration over disruption
We aim for a real improvement in our niche and keep optimising the product to make our users' lives easier. Small, validated steps make for a calm and sustainable course.
A business built to last. Calm at the helm, close to our customers.
Still run by the people who started it: Lukas (CEO) and Jeljer (CTO).