Reach
In your webshop
Customer relationships
Advertising
Autopilot
Autopilot, with Susan
Meet Susan. You talk to her, and for every part of your marketing she directs an agent. You don't have to build, only decide.
In one conversation Susan and her agents set up your flows, site search and loyalty programme, based on your shop data, customer data and BrandDNA. Then they keep it all up to date: they share the same customer data, pass on what they see, and Susan comes to you with proposals.
Her team · 13 agents
Susan3 proposals from your team
Your agents work together. When one sees something another can use, I put it in front of you.
Loyalty agent Cart agent
The Loyalty agent wants the Cart agent to mention loyalty points in the reminder. Tim has 940 points, 60 short of Gold. OK?
Approved. The Cart agent writes: “This order takes you to Gold.”
Declined. I won't propose it again for twelve weeks.
Search agent Win-back agent
The Search agent saw Tim search for “trail shoes” three times. It wants the Win-back agent to put them at the top of his email. OK?
Approved. Trail shoes are at the top of his win-back email.
Declined. His win-back email stays as it was.
Search agent You
The Search agent counted 212 searches that returned nothing and prepared 5 synonyms that cover most of them. Add them?
Added. They're in the log, and you undo them with one click.
Declined. I won't propose these synonyms again for twelve weeks.
If an agent is set to “Does it herself”, Susan arranges this without asking. You'll find it in the log.
Take abandoned cart. This is how a flow comes about, without you building it.
Do you give a discount after an abandoned cart?
Only to new customers.
She only asks what she can't work out herself: do you give a discount, to whom, and how often may a customer hear from you?
Audience, emails, tone, discount and what it's expected to bring in. Based on your answers, best practices, shop data and customer data. You say: go live, or adjust.
In your BrandDNA, tuned to the customer and the product. So it's not just a photo and a price, but why this product is worth it.
She tracks the results and adjusts. The flow simply sits among your other flows, with the label Susan. You can take the wheel at any time.
Most flows are built once and then forgotten. A flow Susan manages keeps up.
Susan keeps learning from your shop and from proven best practices, and updates your flows with what she learns. Like your phone getting an update: you don't rebuild a thing. Whether she does that herself or proposes it first is up to you. Every update is in the log, and you undo it with one click.
Your average order value changes through the year, and the flow changes with it. Thresholds, discounts and product picks always use your current shop data.
Edit a step Susan manages and it's yours. She no longer touches it, still reads the results and asks once whether it should become a rule. You can always hand it back.
Proposals
Susan keeps an eye on your whole shop every week. What she finds arrives as a proposal in one inbox, on the page it's about and in your weekly email on Monday morning. With the evidence and a before and after. You choose: apply, adjust or ignore.
That's why your emails are about more than a name and a product photo.
Susan knows every product: who it's for, the benefits and the biggest doubt. She works that into her emails, so the copy fits the product it's about. You see and edit it all in your catalogue, right on the product. What you change stays, and serves as an example for the rest.
Tim de Vries RFM segmentChampionMLBest open time19:40MLChurn riskLowMLVariantReturning · no discountSusan For every customer we know the RFM segment, the best open time and the churn risk, from our own machine learning. Susan uses that to pick the moment, the tone and the angle that fit this customer: new or returning, with or without a discount.
Everything she writes or sets up follows this. She works it out herself and only asks what she can't work out. What you change comes back here as a preference.
Upload your documents: size charts, FAQs, your brand book. Susan answers and writes from your own documents, in every reply and every email.
“Hi Tim, your Runner Red is still waiting for you.”
Your tone, form of address, audience and what you do and don't say. Susan derives it from your site and your newsletters. You confirm it on one example sentence and one test email, not on a form.
Shipping, returns, payment methods, customer service. Susan reads them from your site and checkout, you confirm. So they're right in every email and every answer.
One design for everything Susan makes: flows, the weekly newsletter and transactional emails. Derived from your brand, with a live preview. Your own templates stay separate.
Per area you choose how much Susan may do herself: she does it herself, she proposes first, or off. You can always step back in.
Susan acts within your guardrails: send limits, your maximum discount and no new discounts without you. Everything goes in the log.
The default. Every proposal waits for you, in Proposals and in your weekly email. Newsletters always wait for your OK.
Take over one step or a whole flow. What you change is yours. You can hand it back per step.
Everything Susan did and everything you took over, in plain language. Undo straight from the log.
MCP server
Everything you ask Susan, you can also ask through the MCP server. Connect Claude, ChatGPT or another AI assistant.
About the MCP serverNo. You tell Susan what you want in a conversation. She prepares a plan, then builds and manages the flow. It simply sits among your other flows, and you can take over any step yourself.
Susan is your point of contact: you talk to her, she comes to you with proposals and you tell her what you want changed. Behind her works a team of agents, such as the Cart agent that brings back abandoned carts and the Search agent that tunes your search. You don't have to set them up or watch them one by one; Susan does that.
That's up to you, per area. By default she proposes first and you decide. If you let her do something herself, she stays within your guardrails, every change is in the log and you can undo it. She doesn't touch steps you've taken over. Newsletters always wait for your OK.
Susan keeps learning from your shop and from what demonstrably works in other shops, and turns that into improvements to your flows. You get them without rebuilding anything, the way your phone gets an update. Steps you've taken over yourself stay yours.
Then Susan doesn't propose it again for twelve weeks. And anything you apply, you can always undo.
From your shop data, what she knows about every product, our machine learning (RFM segments, best open time, predicted churn), proven best practices and everything under Knowledge: your BrandDNA, your design, your facts and your documents.
Yes. You view and edit every field in your catalogue, and every field is available as a Liquid variable in your email templates. Handy if you or your agency build templates yourselves.
Autopilot is included in both Engage and Onsite. With Engage, Susan works for you in email, SMS, print, pop-ups and forms; with Onsite in reviews, loyalty, search, recommendations, categories and the chatbot. See pricing