What's new, shipped weekly.

Your audiences used to be a snapshot. Now they're a live query — big spenders, sleepers, and category fans stay current as new orders land, with no manual refresh.

Every segment now re-evaluates the moment an order, refund, or profile change comes through your store connection. A customer who crosses your "big spender" threshold at checkout is in the segment before their confirmation email lands — and a flow targeting that segment can act on it immediately.

• Live counts update in place, so you always know how many people a campaign will reach.
• Flows reading a segment pick up additions and removals in real time.
• Existing static segments keep working — switch any one to live from its settings.

The landing-page builder gets five blocks you've been asking for — drop them into any AI-built page and they inherit your shop's styling automatically.

• Countdown timer — for launches and limited drops, with automatic timezone handling.
• Product grid — pulls live items, prices, and stock straight from your store.
• Review wall — surfaces your highest-rated reviews for the products on the page.
• FAQ accordion — collapsible answers that don't push your CTA below the fold.
• Sticky signup bar — a slim email capture that follows the scroll.

All five are in the block library now. See the landing-page builder.

Two integrations land this week, both with full order history and multi-currency support.

Connecting either store now backfills your full order history on first sync, so segments and flows have something to work with from day one. Shopify Markets stores get per-market currency and language passed through to campaigns automatically. Browse all integrations.

Flows no longer send everyone at the same minute. Each contact now gets their own best send window, learned from when they actually open.

Turn it on per flow from the timing settings. New contacts with no history fall back to your shop's overall best window until they've opened a few sends. Across the beta, shops saw an average nine-point lift in open rate on welcome and win-back flows.

A quieter week of polish across the editor, reporting, and deliverability.

Imagine: a visitor lands on your webshop. They know what they're looking for but not which product is the right fit. They fill in your product finder, answer five questions and get three recommendations. At that moment, your customer has already told you everything you need to know. You just couldn't access it in Reloadify yet. That changes now with the new integration between Reloadify and Bluebarry.

What is Bluebarry?

Bluebarry is a tool that lets webshops build an interactive product finder. Visitors answer a series of questions and receive a personalised product recommendation based on their answers. No endless scrolling, no choice paralysis. Just: 'this is the right fit for you'.

The numbers speak for themselves: Bluebarry achieves a completion rate of over 90% and a conversion rate of 12 to 18% on completed quiz sessions. The quiz works. The problem has always been what comes after.

What does the integration do?

From now on, quiz answers and product recommendations are automatically sent to Reloadify and stored as profile data. Every visitor who completes the Bluebarry quiz becomes a deeply segmented profile, ready to follow up on.

In practice, that means:

Quiz answers as profile attributes. Think of fields like "What type of bike are you looking for?" or "What is your budget?". Those answers are immediately available for segmentation in Reloadify, without manual exports or technical intervention.

Product recommendations in your emails. The products Bluebarry recommended to a specific customer can be displayed dynamically in a follow-up email. Not a generic newsletter, but an email featuring the exact products that suit that particular person.

Segmenting on quiz behaviour. Filter on customers who received a recommendation in the past 30 days, or who were shown more than two product options. This lets you build targeted campaigns based on real purchase intent.

Bluebarry gets to know your customer. Reloadify takes it from there.

How do you set it up?

One click. In Reloadify, go to Settings → Integrations → Data Sources → Bluebarry and click Connect. The integration runs via OAuth — no API keys or technical knowledge required. Reloadify automatically registers a webhook with Bluebarry and the data starts flowing immediately.

Who is this for?

Any webshop with a medium to large catalogue where choice paralysis plays a role. Think bikes, sports nutrition, cosmetics, electronics or home furnishings. If your customers struggle to find the right product, and you already use or are considering a product finder, this integration is a direct upgrade to your email marketing strategy.

From quiz respondent to customer

The power of this integration isn't in the technology that has been kept deliberately simple. The power lies in what you can do with it. A visitor who fills in the quiz gives you a rare gift: explicit information about what they're looking for. So use it.

With Reloadify and Bluebarry together, that's exactly what you do.

The Bluebarry integration is now available to all Reloadify users. Connect via Settings → Integrations.

March was all about ease of use. Not the big, headline features, but the improvements that make your day-to-day work just a little smoother. Fewer clicks, less time spent thinking about things we can figure out for you, and more confidence that everything is working as it should. That's the common thread running through the four updates we rolled out this month.

Up to speed in a minute: what's new?

• More insight into your newsletter sending
• A redesigned layout for flows
• Automatically scaled product images
• Using AI to determine the optimal send time for your newsletter

More insight into newsletter sending

From now on, a banner automatically appears in your newsletter overview as soon as a newsletter is being sent or has been scheduled. You can see the progress straight away, no need to go looking for it. During an A/B test, you can see which phase is active: collecting test results or sending the winning variant. Once the newsletter has been sent in full, the banner disappears on its own.

A redesigned layout for flows

Building flows has been redesigned. You now edit your entire customer journey in one clear screen, with settings opening neatly on the side. Only the email editor still opens in a full screen.

The "Condition" node is now called "True/False", which makes it immediately clear that you're creating a split. A new toggle in the top left lets you switch effortlessly between build mode and the live results of your flow, including the number of profiles that match your starting condition.

This redesign also lays the groundwork for new features coming down the line, such as new actions and automatically tagging profiles.

Automatically scaled product images

Product images are automatically synced from your webshop, but not every product shares the same aspect ratio. This led to emails with images of unequal sizes, which can look messy.

Reloadify now scales product images automatically. All images get the same dimensions. Any remaining space is filled with a white background, fully in line with the standard used by Google Shopping, and one that blends in seamlessly with the white background of most emails. Read more

Using AI to determine the optimal send time for your newsletter

When do you send a newsletter? For many shops, that's a recurring question, especially when you're sending multiple a week.

From now on, Reloadify calculates that for you. Turn on "Optimize send time" when setting up your newsletter and choose your metric: opens, clicks, bounces, drops or spam reports. Reloadify analyses your previously sent newsletters and picks the time of day when your sends have historically performed best.

Good to know: once you turn this on, you can no longer schedule the newsletter manually. That would override the calculation. The optimal time could be right away, but it could also be up to 23 hours later. The setting also works in combination with staggered sending and A/B testing. Read more

Try it yourself

Four updates that save you time and make your emails look better. The flows redesign makes building and editing more straightforward. The optimal send time takes a recurring decision off your plate. The sending banner gives you peace of mind while your newsletter goes out. And automatically scaled product images ensure a consistent look across every email.

Try it yourself in Reloadify.

Setting up campaigns takes a lot of time. But what if you had a smart assistant to take this work off your hands?

Meet Susan AI. She takes your retention marketing to the next level - with no extra effort. Read on and find out how Susan AI helps you.

What is Susan AI?

Susan AI is an advanced AI module that helps you create and optimize retention campaigns. Instead of creating campaigns yourself, you let Susan AI do the work for you. With smart analysis of your webshop data, past performance and current trends, she generates targeted campaign opportunities that you can get started with right away.

But what does that look like in practice? Imagine: you need to set up a new retention campaign. Only... You're totally unsure where to start. Just at the moment, there are no colleagues to brainstorm with and articles on the Internet are not specific enough. Instead of figuring out all the possibilities yourself, you activate Susan AI. Based on your data and the latest trends, she generates concrete campaign themes, subject lines and possible angles. This gives you immediately actionable inspiration to quickly and effectively set up your campaigns.

What makes Susan AI so powerful?

Susan uses the latest AI technologies. These technologies make her smart and fast. So you no longer have to invent campaigns. Susan AI automatically generates these campaigns based on your data and on trends. Your campaign data is combined with trends (for example, holidays). This way you get instant content that fits the season and what appeals to your target audience. In addition, Susan AI takes into account previous performance of your campaigns. For example, have you had previous success with certain promotions or subject lines? If so, it will recognize that and act accordingly. This way you not only work smarter, but also more strategically. The assistant is constantly evolving. This means that she will continue to adapt to your marketing needs so that you always stay ahead in retention marketing.

Susan AI is easy to use. All you have to do is click on a topic. Susan does the rest for you. Anyone can get the very best out of Susan this way. She continuously learns from past performance and market trends, so your campaigns keep getting better.

And, not to mention, you keep more time for other things. Susan takes some of the work off your hands.

Take your marketing to the next level

With Susan AI, you no longer have to struggle with coming up with effective campaigns. Whether you're a seasoned marketer, or just starting out in retention marketing, this clever AI ensures that your email marketing is always one step ahead. Get started with AI marketing today.

Wondering how Susan AI can improve your campaigns? Try it now and experience it for yourself! Reloadify is completely free for the first 14 days.

Starting now, you can increase your average order value without spending extra time. Our new, fully automated product recommendations allow you to earn more easily. This system runs on autopilot, thanks to AI marketing. Find out more.

The power of product recommendations in e-commerce

With AI marketing, you bring the power of data analysis, artificial intelligence and machine learning directly to your webshop. The system automatically analyzes the behavior of every customer who visits your webshop. It learns their preferences and uses these insights for relevant products. This happens in strategic places, such as on the product page, during checkout, and even in emails.

The recommendations are aimed at cross-selling (additional products that match the purchase) or upselling (premium products that are an upgrade). Thanks to automation, customers are subtly encouraged to spend more. Be on point with what your customer needs. Keep them on the site longer and increase order value.

Why are these recommendations so effective?

Product recommendations have proven to be one of the most effective ways to increase sales. Customers receive recommendations based on their personal shopping behavior, previous purchases and interests. As a result, they are more likely to add additional products to their shopping cart. A relevant recommendation also convinces customers to choose a larger or more expensive product.

Fully autonomous and always up-to-date

Our product recommendations for ecommerce works completely autonomously and requires no manual maintenance. Once you have enabled the module, you can get started. You first create your own feed. Think of most products purchased together, or what other customers were also interested in. You set this up on your website, in an email or both. Then the system will work for you to put together the most ideal feed. All in your house style, of course. The system uses machine learning, which means it keeps improving itself as it processes more customer data. This means that the recommendations get better and better.

No maintenance costs and risk-free use

One of the main advantages of this solution is its risk-free model. You only pay a percentage on the additional revenue actually generated thanks to the recommendations. This pay-for-performance model ensures that you never incur costs without measurable results. The system is designed to integrate seamlessly with various e-commerce platforms such as Shopify, Magento, WooCommerce and other systems.

More sales through AI marketing

Instead of relying on generic offers and banners, our software provides personalized and relevant recommendations. This results in:

Higher average order value: By making strategic recommendations of complementary or premium products, customers are encouraged to buy more.

Increased conversion rate: Personalized recommendations lead to increased engagement and higher conversion rates.

Efficient cross-selling and upselling: The software understands each customer's preferences and offers products that appeal to them. This increases the likelihood of a successful additional purchase.

Automation without maintenance: No manual updates or constant attention required. The system runs in the background and improves itself.

No risk: You only pay for the additional sales generated by the recommendations. This means you have no cost if there are no measurable results, making this solution completely risk-free.

What AI product recommendations do for you

Bringing the power of these features together creates a fully integrated system that adds value to every step of the customer journey. From the first visit to your site to the after-sales email. This not only means higher conversions and more sales. But also a brand experience that customers remember.

Increase customer lifetime value (CLV) and build customer loyalty

When customers have positive, personalized experiences with an online store, it increases their loyalty and long-term value. By regularly providing customers with relevant product recommendations, you build a bond of trust. In the long run, this means that customer lifetime value increases. And that your online store becomes stronger in a competitive market.

Put your e-commerce sales on autopilot

With minimal effort and no risk, our software boosts sales. By making customers more involved and improving their shopping experience. With this technology you easily increase conversion, average order value and ultimately customer satisfaction.

Don't wait any longer. Grow your e-commerce revenue on autopilot and offer your customers the personalized shopping experience they are looking for! Book a no-obligation demo or try it yourself. With us, you get to try the software for free for 14 days.

As of now, it is even easier to analyze data thanks to a new feature within Reloadify. This gives you a better overview of the performance of all your marketing efforts. With this, we had already started with the dashboard upgrade. We extended this further into our app.

Quickly compare newsletters, flows and triggers

Where before you might have had to put several reports side by side, now everything can be compared directly within the overview. See which campaigns perform best. And which flows and triggers provide the highest return. This means you can quickly act on what's working and what's not. Without spending a lot of time on manual analysis. Have you applied your columns? Then this is automatically saved for you. So the next time you log in to Reloadify, you immediately see this overview. Does your colleague want to see another overview? Then he creates another overview with columns for himself, so he can focus on other KPIs, such as for example the number of bounces. This allows each marketer to focus on his own KPIs, saving you a lot of time.

Specific analysis with date range

With the date range option, you can accurately filter on a specific timeframe and see exactly what happened during that period. Think of turnover figures, click-through rates, open rates, but also the number of bounces. Want to know how long customers click through from a previously sent newsletter? Filtering on this is now possible.

This makes it easier to understand what has affected your results. Whether it's seasonal trends or from another specific marketing campaign. These new features give you more control over your data, so you can optimize marketing strategies and improve your results. Analyzing data has never been easier and more efficient. Want to learn more about this? Schedule a no-obligation demo with us. Rather discover it yourself? Create an account now and enter the 14-day free trial.

Our software is growing and becoming more sophisticated. This means it is even more important to get a grip on your data and get valuable insights from it. Therefore, we have given the Reloadify dashboard a major upgrade.

With the renewed Reloadify dashboard, you get the most out of marketing automation. We have made it possible to filter on as many as 26 different KPIs. This way, you always focus on the data that is relevant to you.

Whether you're interested in conversion rate, revenue per profile contacted, or delivery rate, everything is insightful and readily available. Rather know the abandonment rate instead of the average order turnover? With just a few clicks, you transform the dashboard to your tastes.

Create your own dashboard

By easily switching KPIs, you build your own overview. This displays exactly what you need. No unnecessary information, just the insights that take your marketing strategy to the next level. The dashboard is automatically saved per user. So you always see your own dashboard.

Compare, learn, and improve

With the new dashboard, you can easily compare results with previous periods. Whether you are looking at the performance of previous days, weeks or months. The new dashboard provides instant insight into which periods performed better. Make data-driven decisions and take marketing to the next level.

Take advantage of the updated Reloadify dashboard and discover how valuable insights can improve your results. Not a customer yet, but interested? Schedule a no-obligation demo or try Reloadify for free for 14 days.

For marketing automation to succeed, good segmentation is the most important requirement. Reloadify gives you more insight into your customer database thanks to AI segments. This allows you to see at a glance who your top customers are, and who needs attention.

A lot of time goes into finding the right target audience. Every webshop and customer database is different. Save yourself time figuring it all out. Use the AI segments of Reloadify. We use RFM where each customer gets a score based on recentness, frequency and monetary (order value). These figures come directly from your webshop and are therefore always relevant. And always up-to-date.

Automatic segments based on RFM

RFM is a powerful analysis that gives you great insight into all the customers of an online store. A score is given to each customer based on three values:

• Recentness. When was the last time the customer made a purchase
• Frequency. How often has the customer purchased from you
• Monetary value. How much money did the customer spend over a period of time?

By scoring customers on these three values, you separate the underperforming customers from the top customers, and everything in between. This makes it easy to set up appropriate campaigns for each target group.

With RFM analysis, you divide your current customer base into different groups in order to serve them even better.

Twelve RFM segments

RFM scores make it clear where customers are in the customer journey. To make the RFM information usable, twelve RFM segments are ready for you in Reloadify. Including inspiration on how to approach the groups.

Champions

They spend the most, order often, and have bought from you recently. Top customers are your biggest fans. Top customers are pre-eminently the top of your customer base. This group of customers knows you and your products well, appreciate you, and are willing to spend a lot of money with you regularly. They are additionally likely to be the first to purchase new products. The top customers don't need an extra discount to make even more purchases. Focus on adding value and improving the brand experience. For example, always make accurate product recommendations based on previous purchases.

Loyal customers

Loyal customers are your best customers after the top customers. They order from you regularly and spend a lot of money. They are familiar with your brand, but there is still room to grow. Loyal customers are sensitive to offers.

Loyal customers know where to find you. They just lack something to order more or for a higher amount. Improve the brand experience and turn loyals into top customers.

Potentially loyal customer

Potentially loyal customers are about to become fans of your webshop. These customers have recently made several purchases from you, but still have a low value. By responding well to their needs, you increase their loyalty and customer value.

The potential loyal customers have recently placed multiple orders. Cross- and up-sell emails will therefore not create more loyalty. The same goes for discounts. What does work is betting on brand experience.

New Customers

New customers have very recently placed an order with you. But, if you don't pay attention to them, chances are they will remain one-time buyers. Prevent them from forgetting about your webshop and invest in onboarding.

Promising customers

Promising customers are customers who have recently placed their first (or second) order with you. The above-average customer value distinguishes them from new customers and makes them promising. However, a follow-up purchase is not forthcoming. Let the promising customers become familiar with your web shop and a new purchase will soon follow.

Due to the lack of a second or third purchase, you know little about the promising customer. Responding to their needs by sharing appropriate upsell products is therefore a challenge. Try to find out their wants and needs through a profile enrichment campaign.

Needs attention

The customers who need attention often fall by the wayside. Their score is too high for potential loyal customers, but too low to be seen as loyal. In particular, they need attention to improve frequency and recency score.

Because it has been some time since they placed an order with you, they most likely missed out on the latest products.

About to sleep

The nearly sleeping customers have placed several orders with you some time ago. Although their value is low, the volume of orders is a good reason to keep them awake. After all, they are already familiar with your brand. You just need to send them a reminder to get back into the minds of near sleepers.

The right message, at the right time, with the right message can keep the nearly sleeping customers awake.

At risk customers

The risk customers group includes customers who have often ordered from you and therefore have a high value. They haven't bought from you in a long time. You are in danger of losing them. And that's a shame, because they have previously spent a lot of money with you.

At-risk customers have potential to come back. They simply haven't been with you for a while. Find out the reason behind this and get them back by.

Losing VIPs

You don't want to lose the group of not-to-be-lost customers. Although they haven't bought from you for a long time, they still have a very high value. And that's exactly why you don't want to lose them. Chances are, they will want to make another big purchase from you. You just need to get back in the picture with them.

The only pain point of not losing customers is that they haven't placed an order recently. To get them back, it may pay to offer a high discount. This way, you make sure that your webshop comes back into the customer's mind, resulting in multiple orders.

Hibernating

Sleeping customers score low on every component. It's been a long time since they purchased from you. They haven't purchased from you often and the value is low.

It is not wise to fire more discount offers at dormant customers. Most likely, they have already received offers but were unsuccessful. What can still work is sharing content that makes these customers more familiar with your brand.

Lost customers

You've lost your customers for a while now. They still used to order from you regularly, but that frequency has dropped considerably. The value of the customers is low.

The group of lost customers has been dropping in value for some time. They have received multiple offers and attempts have been made to make them familiar with your brand, but nothing seems to work. As a last resort, you can target personalized campaigns at them (with products based on their previous behavior). Are these campaigns not working either? Then consider saying goodbye to them by deactivating them.

Lost but engaged customers

The lost but engaged customers have the same RFM scores as the lost customers. The only difference is that this group is still engaged with your shop. They have recently clicked in emails (in the past 180 days) and/or visited your shop in the past 90 days. Lost but engaged customers still want to stay informed about your shop. Yet they do not place an order. Make use of their engagement.

Share RFM segments with Meta for the optimal omnichannel experience

Getting started with RFM segments

Optimize marketing automation in no time with automatic RFM segments. Get to know your target groups and, where necessary, get rid of customers you've already lost. Invest in the right target group and see your sales increase. Got excited? Try it now or schedule a no-obligation demo.

Advertising on Facebook and Instagram gets even easier with the Reloadify integration with Meta. Synchronize audiences and reach the people you want.

New: live audience synchronization with Meta Ads

Reach your customers with one message, spread across various channels. That is the power of Reloadify. From now on, based on webshop data, it is possible to specifically target customers on Instagram and Facebook.

Create the ideal target group in Reloadify. Filter on previously placed orders, for example. Synchronize the target group with Meta Ads and set up a retargeting campaign based on this previous order. Reach customers with the ideal upsell ad.

The integration with Meta Ads is always live. Is the segment updated in Reloadify? This data is also instantly available in Instagram and Facebook ads. Your target groups are always up-to-date.

Create lookalike target groups

Prefer to approach a new group of potential customers? Expand your reach with the Meta integration. Create the segment with the perfect target group in Reloadify. Synchronize the segment with Meta Ads and create a similar target group (lookalike audience), based on the segment from Reloadify. Address users similar to your current customer base. This way, you easily set up ads that make money.

Omnichannel campaigns

With the Reloadify integration with Meta Ads, you take a step towards omnichannel marketing. Reach your customers and potential customers with the same message, spread via social media ads and e-mail. Increase the chances of interaction and conversion thanks to a consistent message.

With Reloadify's Meta Ads integration, you have the tools to make the most of your data and take marketing to the next level. It's the key to reaching the right people, at the right time, with the right message. Want to know more about this integration? Get inspired by a best practice Meta Ads integration. Or get to know Reloadify in a demo and experience it for yourself.

More sales or a higher ROI out of Meta Ads? Target these 7 audiences, based on all your webshop data.

Meta offers many opportunities to show ads to the right people. Reloadify helps with this. With Meta synchronization, you link webshop data to Meta Ads. Bring data points together, reach your target group in a super-targeted way, and get more turnover from your ad budget. In this blog, seven segments you can target directly with Facebook and Instagram ads.

In Meta Ads, you have several options for building target groups. In this blog, we will explain two: approaching existing customers from your database and creating a lookalike audience. With the latter option, Meta looks for users who are similar to your existing customers. The group has a higher chance of converting than a random target group.

Reach existing customers omnichannel

With the Meta integration, synchronize segments directly from Reloadify. Directly reach all customers from the Reloadify segment on Instagram and/or Facebook. Which segments generate the easiest revenue? Below are three segments that you can acquire one-to-one.

1: Newsletter subscribers without purchase

Newsletter subscribers are a valuable audience. However, sometimes they lag behind in conversions. These users have once shown interest in your webshop. Maybe they subscribed to the newsletter to receive a discount code. Yet - so far - the purchase has failed to materialize.

In addition to e-mail, approach newsletter subscribers with ads. Encourage them to make their first purchase from you. Offers such as exclusive discounts or free shipping can win them over. Or introduce them to you further by sharing content about your webshop. What are the USPs, and what can they expect from you?

Tip: go a step further and filter on activity of newsletter subscribers without a purchase. For instance, do they open received e-mails, or not? Then customize your ad accordingly.

2: Customers without a recent purchase

Every webshop has customers who have been inactive for a while. Although they have bought from you before, their last order was some time ago. Retargeting is essential to win back this group of customers.

Use ads to lure them back to your webshop. Do not place generic products in this ad, but personalize it. Show products that match their previous purchase or remind them of an action they have missed since their last purchase.

3: Customers you risk losing

These customers haven't placed orders with you for a while and don't open emails anymore. Prevent them from forgetting you altogether. Get back in the picture with a reactivation campaign.

Sharing offers does not persuade these sleepers to come back. You have to remind them about your webshop. Share USPs in your ads and invite them to join your online community. Persuade them to read your emails again. Successful? Reward awakened sleepers with a discount code for a new order.

4: Single-purchase customers

Customers who have made only one purchase are highly likely to make a repeat purchase. So it pays to target these customers through ads.

Focus on building customer relationships by offering personalized recommendations, e.g. based on their first purchase. Encourage loyalty by offering exclusive benefits. Promise early access to new collections or special events.

5: Customers with a specific purchase

Existing customers are easy to target on social media. Take it a step further. Filter on a specific product and approach these customers for an upsell, cross-sell or repeat purchase, for example. You can go as far as you like with filtering by purchase. Set up ads for each product, or just by category.

Do you choose to encourage a repeat purchase? Then filter only customers with purchases that are just before the end of the product purchased. For example: customers who bought a bottle of body lotion 6 weeks ago. This way, you avoid showing the ad to customers who just bought the product and stay relevant.

💡 The integration of Reloadify is live. Audiences are updated every moment of the day. So you always hit the spot with retargeting ads.

Increase reach with look-a-like audiences

The world of online advertising is all about finding the right audience. And that's where lookalike audiences come in. This targeting feature of Meta provides a powerful tool to reach new potential customers who closely resemble your existing customers from custom audiences.

6: Big spenders / VIP customers

Do you have a group of customers who regularly make large purchases or are members of a loyalty program? Let Meta look for similar users. Chances are, they also tend to spend a lot. This gives you the opportunity to attract more valuable customers.

Tip: let social proof win over the doubters. Add product reviews to your ad and convince potential big spenders.

7: Brand loyal customers

Customers who are already familiar with your brand and return to your shop regularly are a valuable target group. By using brand loyal customers as the basis for a similar audience, you reach users with similar interests. You invest in similar loyalty with these potential customers.

Brand loyal customers can be interpreted in two ways:

• Customers who always buy the same brand.
• Customers who regularly order from your webshop. In this case, your webshop is the brand they are loyal to.

Do you opt for the first interpretation? Then you share ads of the respective brand. Would you rather make the identical users fans of your shop as a brand? Share your USPs in the ad, for example.

Save time and generate more revenue with Meta Ads

Thanks to Reloadify's Meta Ads integration, you generate more sales with your ads. Reach existing customers or tap into a new audience. You reach specific target groups, without it being complicated or time-consuming.

Tip: Need help setting up your ads? Get inspiration from Cialdini's influencing principles. These ways of influencing are not only suitable for e-mails, but also for ads.

Want to know more about Reloadify? Request a demo or try it yourself.

Want to increase your email list quickly? Easily build a pop-up in Reloadify that runs on your own website! The entered data (like name, email address etc.) will be directly synced to Reloadify. Let the email addresses flood in! Or use the feature for lead generation and profile enrichment. Thanks to the flexible module, everything is possible.

Pop-up module

The pop-up module in Reloadify gives you the opportunity to increase your email list easily. Do you just ask for the email address? Or do you give your customer a discount in exchange for the email address? Or do you want to enrich your profile? It is all possible!

After your customers have filled in the pop-up, you collect all email addresses in Reloadify using a tag. This way you can easily set up a trigger to send these customers an email with for example a discount code, a thank you, or something else.

Are you on Lightspeed, CCV Shop or Shopify? Then we will inject the data directly into your webshop, and you only need to enable the module to Reloadify. Are you working with another platform? Then you would need to add a piece of code to your webshop to make this work.

Retarget your customers

Retarget your customers by filling out the pop-up. Do you use the pop-up to offer a white paper or another fun download? After your customer has filled out the pop-up and received their download, it is easy to retarget them with other valuable information. Create a segment and then easily add your segment to a trigger or newsletters and communicate more personally with your customers thanks to the segments module.

How to add a pop-up to Reloadify

1. Determine the purpose of your pop-up

First, determine what you want to use the pop-up for. Your pop-ups will look different in content if you want to get a newsletter subscription or if you want to offer your customers a download. In this case, we'll assume you want to offer your customer a discount in exchange for their email address.

2. Define when your customers see the pop-up

In the pop-up settings you’re defining when your customer will see the pop-up. Do you want to show it immediately, or do you want to show it after a while? It's possible to define the number of seconds when the pop-up should be shown. You have the following options in Reloadify:

3. Determine on which page your customers will see the pop-up

Determine on which page the pop-up is active. Do you want it on certain category pages or on certain product pages? Or, on certain product pages? The possibilities are endless. It is also possible to exclude pop-ups on different pages. You are in control!

4. Communicate

Did the visitor fill in a pop-up? Identify the email addresses by adding a tag and communicate through triggers or newsletters within Reloadify. Below, we give you some cool ways our customers use pop-ups:

• Newsletter signup with discount code
• Offer a discount at the brand level and at the category level
• With a download in it
• For profile enrichment (for e.g., birthday campaigns)
• Pop-up newsletter subscription

5. Tracking statistics

To keep track of the statistics of the pop-up, you can easily go to the statistics of your pop-up. It tells you who have filled in the form, on what time and with what email address. You can also create a segment based on the subscribed visitors. Within Reloadify, check how much your segment has converted in total, how many orders per segment, what is the average order value per customer, what is the average number of products the segment ordered, the lifetime value of the segment and how much time there is between orders. All ins and outs can be found back in Reloadify under statistics of your segment.

More info

Not yet a Reloadify customer? Try 14 days for free and find out why over 500+ merchants trust Reloadify for their email marketing automation.

With our latest feature, flows, you activate well-organised e-mail marketing automations at the blink of an eye. A flow usually consists of several paths, in which the customer's actions determine which e-mails he or she receives. This way, you continuously send personal e-mails that are fully attuned to the customer journey. In this blog, you will read all about flows, including three examples that you can immediately implement for your web shop.

What is an e-mail marketing flow?

An e-mail marketing flow (or e-mail marketing automation) is an automated series of e-mails. Instead of setting up individual e-mails, you set up a longer flow of e-mails. You can make this flow as extensive as you want. With conditions and filters, you create different paths for your customer. Your customer's actions (such as opening an e-mail or achieving a minimum order value) determine which path he or she takes. This way, you send emails that are fully tailored to each stage of the customer journey. That, in turn, is good for conversions!

How does an email marketing automation flow work?

As you have read above, your customer decides which emails he gets. But how does that work? A flow starts with a starting point. You determine this starting point using one of our filter rules. For example: the customer left a shopping cart 15 minutes ago. After determining the starting point, you start creating different paths. You do this using conditions and filters. An example of such a condition is the minimum value of the abandoned cart. This gives you the opportunity to approach customers with a €150 shopping trolley differently from those with a €7.50 shopping cart.

With an extensive selection of terms and conditions, you compile as comprehensive a path as is appropriate for your e-mail strategy. Segment by e-mail activity such as opens and clicks, profile properties or orders placed, among others.

Would you rather not create separate paths for your flow, but still use conditions? Then set up a filter. With a filter, you set up rules (just like with a condition). However, a filter does not create a split, but works like a funnel. As soon as a customer meets the corresponding rule(s), the customer flows through to the rest of the flow. Customers who do not meet the rules remain waiting in the "funnel" and only flow through once they meet the necessary requirements. An example is a discount on a third order. You obviously want to send this mail only after a customer has placed a second order.

How do you set up an email marketing flow?

Before you start an email marketing flow, it is important to have your email strategy in place. Need help with that? Read the email marketing strategy roadmap or get started with an email marketing partner. Is your strategy in place? Then it is time to start working on your e-mail marketing flows.

You set up a flow in five steps:

1. Define the terms of your e-mail marketing flow

2. Create relevant e-mails

3. Define the "end" of your e-mail marketing flow

4. Activate your flow

5. Analyse the flow and fine-tune it

1. Define the terms of your email marketing flow

The very first step, defining the terms of the flow, involves looking at your customers' customer journey. Which steps do they go through, which requirements are associated with them and which steps do you want to respond to by means of a flow? Based on these choices, you determine the starting point of the flow.

After determining the starting point, decide what to do with this starting point. Do you start immediately with an e-mail, or do you deepen the flow immediately with a condition (and thus a split)? In this way, you keep expanding the flow. Keep your goal in mind continuously. What do you want to achieve with the flow, and how do you get this done? Do not forget the profiles that leave your flow in the meantime because they do not meet your requirements.

💡 It can help to put the flow on paper the old-fashioned way during the design phase. Grab a large sheet and make a simple sketch of your flow. Draw out all the possibilities. Once you have everything in place, click the flow together easily and superfast in Reloadify.

2. Create relevant e-mails

In an e-mail marketing flow, you set up specific conditions and filters. These requirements allow you to tailor your emails to the unique customer. Make the most of this opportunity! Carefully consider what needs each customer has. For instance, you don't need to persuade a loyal customer to place a new order. This is unlike a dormant customer. So don't send an e-mail saying "We miss you!" to a customer who placed an order with you just last week.

Apart from an appropriate tone of voice, you can make content of emails as personal as you want. For instance, tailor the content to unique profiles using "liquid".

3. Establish the "end" of your email flow

The exit of the flow is (almost) as important as the starting point. Think carefully about what the end of your flow will be. In doing so, also decide what to do with the profiles that go all the way through your flow. For example, give the profiles that went through a path with a discount code a tag like "discount code flow". Based on this tag, you can recognize the profiles and exclude them from another flow if necessary.

4. Activate your flow

Have you checked the entire flow and everything is in place? The moment is there, your flow can go live. It automatically checks which profiles match the starting point of the e-mail marketing flow. So you can sit back and relax!

5. Analyze the flow and fine-tune it

In Reloadify, you can see statistics per action. With these statistics, you can see exactly how many profiles are in a filter, how your e-mail is performing and how many profiles leave the flow. You make all this transparent with one click of a button.

Based on these statistics, you can fine-tune the flow. Are the opens of your e-mails disappointing? Then perhaps the subject of the e-mail is not catchy enough. Do many profiles go through your flow nicely, but orders lag behind? Your content is probably interesting for your target group, but it is not convincing enough. For example, add a personalized offer, discount code or win offer to the mail. Do you see many people getting off at a certain point? Check that there is enough time between your emails. Too many emails within a short period of time is a reason for many customers to unsubscribe.

💡 Don't check your flow just once, but make analyzing your flow a weekly check. That way, you always stay in charge of your flows.

Examples of email marketing automation flows

Are you new to the world of e-mail marketing automation flows, and have no idea where to start? Below you can read more about 3 automation flows that are suitable for every webshop.

Abandoned cart flow

You are probably familiar with "abandoned cart" emails. With these, you approach customers who have left their shopping cart with you without checking out. But how do you turn this event into a personalized, automated flow? For example, create a split where you filter by cart value. With an expensive cart, it may soon matter to give away a (higher) discount code as a gift. Before you give away a high discount code, you can still check whether the customer has already placed multiple orders with you. Is this the case? Then you usually don't have to worry that this customer will forget you. Is it a new customer? Of course you want to be on top of this. It pays to give him precisely this higher discount (and maybe even free shipping).

In the e-mails you send in this flow, you then put all the products in the customer's shopping cart, with a link to order them directly.

So there are plenty of variations to an abandoned cart automation! Filter on the products from the cart (useful for promotions on a particular part of your range), number of completed orders from the customer or other interesting data. It's entirely up to you.

Welcoming new newsletter subscribers

A second e-mail marketing flow is the welcome flow for new newsletter subscribers. You naturally want to give new newsletter subscribers the warmest possible welcome. With their subscription, they indicate their interest in you. Now you still have to ensure that these new subscribers become your customers! To ensure this, you can, for example, give away a welcome discount. Then, after a few days, check whether the new subscriber has already placed an order. Is this not the case? Then send a reminder e-mail. Has the new subscriber still not placed an order after a while? Then you can send an e-mail asking about the subscriber's interests. Based on this information, you will send personalized e-mails in the future that you are sure match the recipient's interests.

Thanking new customers for their first purchase

Every webshop has to deal with new customers. Of course, you want to turn these new customers into regular customers. You do this by welcoming new customers and thanking them for their first purchase. It can be interesting to approach new customers with an expensive first purchase separately from the "small" new customers. Encourage a second expensive purchase with, for example, a discount code with free shipping, while you only offer the "smaller" new customers free shipping on their next purchase.

The new large customers, once they have placed a second order, you send an invitation to join the VIP club. The new smaller customers you send an e-mail with a questionnaire to enrich their profile so that you can mail them more personally in the future.

In the world of email marketing flows, the possibilities are (almost) endless. Thanks to a huge range of filter rules and conditions, you can create flows in Reloadify that take your email marketing to the next level. Curious? Start your free 14-day trial today or request a demo and discover flows in Reloadify.

We worked on it long and carefully. But, the word is out: the Shopify integration for Reloadify is completely finished! In this blog, we'll take a closer look at what you can do with Shopify's own email marketing tool. Then we'll go into the integration with Shopify for email marketing from Reloadify.

Shopify and e-mail automation

Shopify is a platform that offers e-mail automation by itself. You can find it in Shopify under 'marketing' and then 'automations'. Here you will see numerous automations you can use to increase your conversion rate. There are a number of standard automations you can turn on: from shopping cart abandonment to winback actions. When you click on one, you immediately see the customer's funnel and can set up an e-mail. The mail you can compose remains rather flimsy, missing essential elements to do justice to your house style. The basis for your email marketing in Shopify is partly laid here. However, you are still missing a lot of sales opportunities.

Addition to Shopify email automation: Shopify Email

To complement your email marketing as described above, Shopify Email was created. You get 10,000 emails every month from Shopify email. For every 1,000 emails you go over this, you pay an extra $1. The cost can add up pretty quickly with this. With Shopify Email, you create standard emails, all in Shopify itself.

The handy thing about this is that you leave all your marketing activities in Shopify itself. What we often hear is that Shopify Email works easily, but is not fully customizable. For instance, there is no deep segmentation and templates are not customizable the way you want. Exceptions to the rule of not sending a certain email cannot be set. Also, Shopify lets you send 1,000 emails at a time. So a bulk newsletter doesn't really look like it; it takes a very long time (a few hours).

Should you see more revenue opportunities and want a system that sends quickly, Shopify Email is not recommended.

Shopify and email marketing with Reloadify

Still, email marketing is a channel you can't and shouldn't miss in your marketing plan. Reloadify is all set to integrate with Shopify. Some of the benefits are:

• 8 marketing automations are ready for you by default. From abandoned cart, to winback campaigns and cross-sell campaigns.
• We fully integrate with Shopify, which means we synchronize all customer data from Shopify to Reloadify. Think average customer turnover, order history and abandoned shopping carts. This makes it possible to set up targeted emails (think: customer bought product X and you recommend product XY, customer bought product X 30 days ago, it's time for a repeat order).
• In addition to triggers, regular newsletters can be sent. Unlimited. Segment on more than 50 lines based on order history, customer data or engagement with your newsletter.
• In addition to triggers, regular newsletters can be sent. Unlimited. Segment on more than 50 lines based on order history, customer data or engagement with your newsletter.
• Both triggers and newsletters can be A/B tested.
• Immediate insight into your turnover per newsletter, trigger, per customer or per segment.
• Lead generation is possible through the pop-up module.
• Profile enrichment is possible through the landing page module.

There is no need to import all your customers. We synchronize all customers known in your backend. Are you missing certain e-mail addresses because you were with another ESP? You can easily import these via our CSV import.

Reloadify is an all-in-one marketing automation platform. Logically, the price is also all-in-one: all features are included in the price. With Reloadify, you pay per profile (per email address). An email address can only appear once in your database, which is fair for your price.

How does Shopify integration with email marketing from Reloadify work?

Are you ready to use Reloadify for your Shopify webshop? With a few simple steps, you'll make a live connection with your Shopify web shop.

Step 1. Install the Reloadify app in the Shopify App Store

Search for Reloadify in the Shopify App Store and click Install. You will be asked to log in to Shopify.

Step 2. Go through the installation process

Almost done! You now only need to go through the following steps to install Reloadify for your shop. If you need help, don’t hesitate to contact us via the Reloadify chat or give us a call.

Did you succeed? Great! We are now retrieving all the data from your shop. This may take a few hours. Meanwhile, you can start setting up your account. With Reloadify, you have a 14-day trial, with which you can send unlimited mail.

Need more help? Then read the help article on integration with Reloadify and Shopify.

Reloadify will release an update in the coming weeks. With this update, it will be possible to send your newsletters even faster. In this blog, we explain what exactly we have done, how this affects your sending and your sending reputation, and how you can use Reloadify Warp.

Your email sending is faster. How did we do it?

We have changed our entire sending method. More and more large webshops are joining Reloadify, so we are sending more and more data by email. With this growth, we wanted only one thing: even faster sending of newsletters. In order to meet your customer needs even more: deliver newsletters at exactly the time the newsletter is scheduled.

Because how nice is it that when you have scheduled your newsletter for 09:00, your newsletter actually reaches your customer at 09:00 and not 09:10? Good news: we now have made this possible with Reloadify Warp.

How will this affect your sending and sending reputation?

So with the new Reloadify Warp, your sending goes as fast as lightning. This affects your sending, but also your sending reputation.

Imagine this: you schedule your newsletter for 7:30 pm. And you really want your entire target audience to receive your newsletter at exactly that time. To make this happen, you only have to do one thing:

• Schedule your newsletter at least 15 minutes before your sending time (earlier if possible).

Why? This has to do with our new sending method. Whereas we previously started sending your newsletter exactly at 7:30 p.m., we now do so as early as 7:15 p.m. Therefore, keep in mind that in this case your newsletter is already prepared by us at 7:15 pm. Every email is already prepared to be sent.

Please use this setting:

Think of this as a high-speed train leaving exactly at 19:30, with all passengers boarding the train at 19:15. This way it is really possible to leave at 19:30, considering you are already making preparations.

What happens if you still cancel your newsletter in this pre-planning fifteen minutes?

Do you see a small mistake in your newsletter and want to change it? Our tip: do this in time! Are you already within fifteen minutes before your newsletter is sent? Then the train, which is already moving slowly, goes on the emergency brake. We'll do everything we can to make sure your emails don't get sent after all. The faster the train moves, the more difficult this is. Therefore, unfortunately, we cannot guarantee that all your e-mails will be stopped.

Is it 7:30 p.m.? Great! Your high-speed train has left. All your thousands of e-mails are being sent simultaneously. We emphasize saying simultaneously. This is because this has some advantages, but also some disadvantages.

Advantages of sending all emails at the same time:

• All your customers receive the same newsletter at the same time, with the same information
• Your email is delivered at the exact time you had in mind, for each customer

Disadvantages of sending all emails at once:

• E-mail clients also register that you send the entire newsletter at once. Because they register that thousands of emails are sent at once over the IP address, they can register this as a spam email.
• All your customers will get your e-mail at the same time. This can cause a lot of extra traffic on your website. Your website must be able to withstand this.

We, therefore, advise all our customers to be careful with the new sending, and only use it when necessary!

When do you use Reloadify Warp?

You use Reloadify Warp only when necessary. We really recommend that you don't use this for every newsletter, since the chances of getting marked as spam are high. And you don't want that. You use Reloadify Warp only when it is necessary that all your customers should receive the same newsletter at the same time. Consider the following events:

• A product launch exactly at a specific time;
• Major marketing moments, such as Singles Day, Black Friday, or Cyber Monday;
• Another important announcement or marketing moment for you.

Weigh up for yourself whether you really want to send the specific newsletter all at once or spread it out.

When to send your newsletter?

Besides the fact that you can send your newsletter immediately, the most common way of sending out your newsletter is by setting a time schedule for newsletter sending:

So this is the sending method you use the most. By spreading out your newsletter over several hours, you ensure that:

• Your traffic on your website is spread out, which your server likes;
• Your email traffic on your IP address is spread out, which keeps you from being marked as spam.

Do you go with the "as fast as possible" option? That ensures, what the name implies, that we send your email as fast as possible (Reloadify Warp).

Do you go for the "within an hour" option? That ensures that we spread all your emails over a sending time of exactly one hour. This is great for your website and for your sending reputation.

Want more information on spread sending? Check out spreading your emails, why you (almost) always want this.

Do you have a webshop and a physical store? Then it's no surprise that you use both Lightspeed ecom and Lightspeed retail. Or, do you want to start a physical store? Even then, Lightspeed retail probably sounds familiar to you. Reloadify was created specifically for e-commerce companies. But, what if I told you that from now on, there is also a possibility to link your Lightspeed retail area to Reloadify? That way, all your data really ends up in 1 place. Very convenient!

What is Lightspeed retail?

Lightspeed Retail, also known as Lightspeed Retail POS (Point Of Sale), is a system for retail business owners where you have an all-in-one system. From inventory management to customer management, employee management, and selling from your laptop, iPad, or cell phone. This is how you support your customers and run your business across multiple locations. All with 1 system!

A summary of what you can do with Lightspeed Retail:

• Manage inventory from any location
• Manage sales reports
• Manage shipments
• Manage customer data
• Manage cash register system
• Setting up your shop using templates
• Built-in tools to improve your SEO
• Create omnichannel gift cards without the intervention of another party
• Reports from your gift cards
• Set up loyalty programs to encourage online and offline repeat purchases
• Let your customers checkout using their credit card, debit card, gift card or cash
• Send your coupons directly to the customer's email address
• All your purchase orders from different suppliers in 1 system
• Keep track of stock levels, so you can reorder in time
• Manage stocks between your different branches and exchange products easily.
• Track your employees' performance through individual reports such as the number of units sold, turnover, etc.

Besides this, there are numerous other features you can use with Lightspeed Retail. However, these are the most important parts.

Who uses Lightspeed retail?

Lightspeed retail, as the name suggests, is built specifically for retailers, such as restaurant owners and bike stores. With Lightspeed retail, you simplify your daily tasks, such as continuous synchronization with your POS system, allowing you to refocus on other important things. Lightspeed retail is often used by fashion, jewelry stores, interior design stores, electronics stores, bike stores, sports stores, and the hospitality industry. A wide range of stores that you can use in combination with Lightspeed retail. This also makes Lightspeed retail accessible to every retailer.

How does Lightspeed Retail work?

Wondering how Lightspeed Retail works exactly? We briefly explain a number of features.

Omnichannel with Lightspeed Retail POS

Lightspeed Retail links all customer touchpoints for you; from an online store to offline stores. In Lightspeed Retail, several offline stores can be connected to each other. Discover revenue opportunities with Lightspeed Retail POS by combining important events and turnovers. Think about rewarding customers who have achieved a certain turnover with a gift or sending customers a birthday email when it's their birthday. These data-driven decisions are necessary to grow your business. Automate your inventory and get notifications when your stock is running low.

Shopping features of Lightspeed Retail

By default, Lightspeed Retail is set up for 1 store with 1 cash register. Of course, this is expandable to the extreme. For example, it's possible to exchange inventory between stores, view inventory across your entire store chain, or view purchase orders from specific stores. Everything works together, which is convenient. If you have a customer at the checkout who is looking for a particular item sold out at your store, look at the surrounding stores to see if it is in stock there. And reserve it easily for your customer.

Each employee can create his own account in Lightspeed Retail. Which is safe, but above all easy. The sales per employee are transparent. It is also possible to shield certain functions for employees.

Customer retention Lightspeed Retail

The POS system offers you the option to maintain your customer database in Lightspeed Retail. This is very convenient: all your customers who purchase something in the store can be found in this system. So you can see the turnover per customer, all orders per customer, and all contact details per customer again. Ideal! So Lightspeed retail is not only for storing your customer base, but it is also an overview per customer, so new revenue opportunities become visible, such as repeat purchases, up-selling and cross-selling.

Inventory management in Lightspeed Retail

Inventory management has never been easier with Lightspeed Retail POS. Your profit margin per product is tracked based on the purchase price and sales price. VAT high, VAT low and, whether the discount is applied, you can see it all. Within Lightspeed Retail, it is possible to create a product catalog via a CSV import. Don't panic, aren't you a hero in excel? Then creating a catalog manually is also easy. For each product, you can set all kinds of settings: SKU, price details such as purchase and sales price, as well as discounts. Would you like to be notified when a stock is running low, so you can buy back in time? Lightspeed Retail is perfect for that, too.

But, under your inventory management, you will find much more than that. Lightspeed offers you the ability to browse through supplier catalogs. Choose a category and then see if your product is listed. This way, you always keep your inventory up-to-date, and it is recorded in Lightspeed Retail. This product can then be easily ordered again through the supplier via a purchase order.

Checkout and sales in Lightspeed Retail

Selling from your store is very easy. You only need to look up the product with the search button. After this, it is possible to sort by category, label, brand, or description. Then you tap your article to add it to the account. This is handy for bicycle repair shops or a restaurant, for example.

Prefer to scan a barcode? With the integrated barcode scanner, you don't have to search, just scan your items easily. Split payment, paying cash, using checks, gift cards, paying on account, iDeal, or still PayPal? Everything, but really everything, is possible in Lightspeed Retail. That makes the program quite complex at times. Fortunately, for this reason, Lightspeed offers several webinars to help you slowly get used to the system.

Storage in the cloud

What's good to know is that Lightspeed Retail works with the cloud. Therefore, without an internet connection, the system does not work. All transactions, orders, and changes are constantly uploaded to the cloud. This way, your inventory constantly syncs and store personnel is able to see all the data on their PC or iPad, via the Lightspeed Dashboard app, or even on an iPhone.

The hardware that comes with Lightspeed Retail

It is recommended that you order some hardware from Lightspeed with your package. Exactly what you need depends entirely on your retail business. A basic package includes a receipt printer, a cash drawer, a barcode scanner, and pin machine, and a stand where you can put your iPad. Considering not all hardware works with Lightspeed Retail, Lightspeed itself recommends looking carefully to see if your own hardware is suitable. If not, you have a choice of two hardware kits at Lightspeed: a desktop hardware kit and an iPad hardware kit.

In the iPad hardware kit, you'll find the following:

• APG cash drawer
• Bluetooth barcode scanner
• LAN receipt printer
• Receipt paper
• iPad stand

You will need to purchase the iPad that goes with it. This entire system works completely wirelessly.

In the desktop hardware kit, you will find the following:

• APG cash drawer
• USB barcode scanner
• USB receipt printer
• Receipt paper

With this kit you are in good shape if you work from a fixed computer. The barcode scanner and receipt printer are easily connected via the USB connection. With this package, you still need to buy the computer.

Do you already have your own hardware and are you missing certain parts? No problem! Lightspeed offers different parts separately. Nice and easy.

How does the Lightspeed Retail integration work?

Now that you have some background information about Lightspeed Retail, you understand why it is useful to link your Lightspeed Retail in combination with Reloadify. This way you really keep all your customer data in 1 system.

Step 1. Connect Lightspeed Retail with Reloadify

Connecting Lightspeed with Reloadify is very easy. In the application, you go to 'settings'. Because it is a data source, you will find Lightspeed Retail under 'data sources':

When you press the green 'connect' button, you will be taken to the Lightspeed Retail login screen. Here, you will log in to Lightspeed Retail with your username and password.

Are you logged into Lightspeed Retail POS? Then it's now time to transfer your contacts to Reloadify.

Step 2. Migrate all your contacts from Lightspeed Retail

When you are logged into Lightspeed Retail via Reloadify, you will automatically return to Reloadify. Now Lightspeed Retail is linked to Reloadify. You can see this because the green 'connect' button has changed to a red 'disconnect' button.

Now Lightspeed Retail is linked, but the contacts are not yet synchronized. To do this, press the pencil button. A pop-up will now appear with the following:

At Account ID and account name, your data will appear. In this step, it is possible to synchronize your contacts to a specific language. Does your webshop have 1 language? In that case, choose that one language. When you have chosen your language, click on 'update import language'. Within seconds all your contacts, including address, phone number, email address, etc. will be synchronized to Reloadify. Successful? Then you will see that your number of active profiles has increased. And you're ready to target these customers with Reloadify.

Lightspeed Retail integration for email marketing

Now you're ready to email customers who were in your Lightspeed Retail customer database. Provided they are signed up for the newsletter. Are your customers not signed up for the newsletter? Then they will show up in Reloadify as an active customer. An active customer is not signed up for the newsletter, but has recently purchased something from you. You may email these customers with products of the same nature, such as cross-sell and up-sell products. Are your customers subscribed to the newsletter? Then you can include these customers in your newsletter sending from now on. Good luck!

Did you know that we have an entire integration with Mailchimp? This basically means that if you were previously working with Mailchimp, you can easily transfer all your customer data to Reloadify. So a good, Dutch alternative to Mailchimp is Reloadify. With Reloadify you can easily call or chat with Dutch support, without an eight-hour time difference (as with Mailchimp). So you have found an alternative to Mailchimp here.

How it works

Our integration with Mailchimp is easy to go through. With one click on the button you can export all your contact lists you have created in Mailchimp to Reloadify. This way, no data will be lost and within minutes your data will be directly transferred to your new Mailchimp alternative. This is how it works:

• Install Reloadify
• Create a connection with your Mailchimp account within Reloadify
• Migrate all your contacts to Reloadify (including contact information like tags)
• Disconnect Mailchimp from Reloadify again.

That doesn't sound difficult and it isn't. This way you can make a fresh start at Reloadify, without having to transfer all your data with a lot of hassle.

Before you start

Before you start transferring your contacts from Mailchimp to Reloadify, it is useful to create the right contact lists in Mailchimp. For this, you only need to log into Mailchimp. Does your webshop for example have different languages? Or do you have a list with customers who are not engaged enough? Make this clear in advance by creating the right segment lists in Mailchimp. This way, you know for sure that you are loading the data from Mailchimp into Reloadify in the right way.

Connecting Reloadify to Mailchimp

Link your old Mailchimp account to Reloadify to import your subscribers and unsubscribed subscribers. This is easily done in Reloadify. Go to your settings and then to your integrations. Here you will see the following block:

Click on the green button 'connect'. When you click on it, you will arrive at the Mailchimp login screen:

Migrate all your contacts from Mailchimp

Now it's time to migrate all your contacts from Mailchimp to Reloadify. Before you start migrating your contacts from Mailchimp to Reloadify, it is useful to create the right contact lists in Mailchimp. For this, you only need to log into Mailchimp. Does your webshop for example have different languages? Or do you have a list with customers who are not engaged enough? Make this clear in advance by creating the right segment lists in Mailchimp. This way, you know for sure that you are loading the data from Mailchimp in Reloadify in the right way. Of course you can create an infinite number of extra segments in Reloadify after the integration.

Mailchimp works on the basis of a tagging system. Are you very attached to your tags in Mailchimp? No problem, Reloadify just takes over these tags. Are you logged in to Mailchimp? Then the connection between Mailchimp and Reloadify is made and you are ready to go. In Reloadify you now click on the pencil. Now you will see all lists you ever created in Mailchimp:

In this example you can see that I have a webshop with 3 languages, namely Dutch, German and English. It's nice to keep all your languages the same in terms of contacts. I click on NL and press 'start importing'. I immediately check whether everything went well by looking for a specific profile, namely that of Jakub.

Reloadify only syncs the profile information from Mailchimp. The rest of the order history is synchronised from your webshop itself. This information is automatically matched to the right profile. Sometimes it seems like magic! This way, you won't lose any profiles and you'll have a complete 360 degree customer view.

Disconnect MailChimp from Reloadify

Have you finished transferring all your contacts from Mailchimp? Perfectly so! In that case, you can disconnect Mailchimp and Reloadify again. This is done by clicking on the button 'Disconnect':

Your Mailchimp account will now be disconnected from your Mailchimp alternative, namely Reloadify. You now have a complete account in Reloadify and are ready to start bringing in revenue.

From now on, it is possible to perform A/B tests in Reloadify. A/B testing will give you a better view on your target group and allows you to test which content, subject line, preheader, text or image will better appeal to your target groups.

A/B testing in Reloadify

With A/B testing in Reloadify, you get smarter with your data. You literally present an A variant and a B variant of your newsletter to your customers. Based on your chosen criteria you will get a winner. You then use the winning variant for a new A/B test. This way, you create a flow to continuously optimise your newsletter. It is useful to test your newsletter on different segments. What works well for one segment, does not necessarily work for another.

How to set up A/B tests in Reloadify?

You don't need much to set up an A/B test in Reloadify. You haven't set up an A/B test before? Then please read the blog about how to create a successful A/B test.

Step 1. Determine your target group

To start an A/B test, first determine the target group you are going to use the A/B test for. Is this only your newsletter subscribers? Or your VIP customers? Determine from which target group you can get more return with an A/B test. Has your target group been determined? Then it is time to fill in the criteria for your A/B test.

Step 2. Fill in your criteria for your A/B tests

Now it is time to determine your criteria for your A/B test. On which metrics do you want to test? Currently it is possible to test on the open ratio, click ratio or the number of unsubscribes. Each factor has its own advantage to test on.

With the open ratio you test on your subject line, preheader, sender name or the e-mail sender. You want to entice your customer as much as possible to open the e-mail.

The click ratio tests the content of your e-mail. Think of a different colour button, a different product picture or a totally different layout of your e-mail. Here you want to generate as many clicks as possible.

With the number of unsubscribes you also test the content. This time whether the content is interesting enough. People often unsubscribe if the newsletter is not interesting or relevant enough.

Have you decided what exactly you want to test? Then you enter a time in hours for how long you want your test to run. We always recommend testing for a few days, so your customers have enough time to actually open the email (possibly on another day, for example). When you have chosen to test your open ratio, you also fill in your subject line for variant A and for variant B in this step.

Step 3. Get to work in the editor for your A and B variant

You can now create your newsletter in the editor. Would you like to make a variant A and a variant B? That is possible! You can easily switch between variants in our drag and drop editor via a dropdown menu. Start by working on your A variant. Once you have saved your A variant, move on to your B variant. The handy thing is that we have already copied variant A to variant B for you. So you don't have to create two almost identical newsletters. All you have to do is make changes to variant B. The variants are then disconnected. When you change variant B it will not be copied back into variant A.

Step 4. Analyze your data

Is your A/B test successful and do you have a winning variant? Now comes the most important part of your A/B test: analysing your results. Both your winning and your losing variant should be properly analysed. You will get a lot of valuable data from the fact why your losing variant lost. You have a dashboard for your A/B test results. There you can see valuable information about your A/B test itself. When you click on these results of variant A, you get more extensive statistics. Such as the open rate, click rate, bounce rate and number of unsubscribes, specifically for variant A. So you can easily compare the statistics of variant A and variant B. There is much to learn from this. And, more importantly: store your data well! Because will you remember exactly what you tested and on which target group? And what the results were? Keeping a database for your A/B test insights is definitely recommended!

Step 5. Set up a new A/B test with the winning variant

Have you got your A/B test all figured out? You now have valuable information on which to continue testing. This is how you test further with the winning variant. What more finetuning does the winning variant need to ensure better conversion? Or for more engagement with your audience? This way, you will be able to better understand your target groups and better connect your newsletter to the right target group.

More information

Not a Reloadify customer yet? Try 14 days for free! and find out why over 300+ online stores rely on Reloadify for their email marketing automation.

Our drag 'n drop e-mail editor is very user-friendly, yet we are always looking for improvements. Therefore, we have slightly modified our drag 'n drop e-mail editor. We have added some nice features that will make the creation of your newsletter even faster. I would like to take you through the new features and how you can use them to compose your newsletter.

What features are new in the email editor?

A number of minor adjustments have been made to make marketing life in Reloadify significantly easier. For instance, we introduced a List block and a Paragraph block in the email editor. These blocks replace the original text block. However, the text block remains available. So you may choose for yourself what you like to use. Why are we doing this, you may wonder. We want to make it easier for you to format the newsletter, by giving you the specific choice of creating a list or a paragraph.

In addition to these features, we have made several improvements for the best user experience. For example, you can now see that you have control over the font weight. On the right side of the editor, you can now see multiple font weights from the same font family.

Also, the text toolbar has changed slightly. We have added buttons for inserting spaces, clearing formatting and inserting special characters.

Text toolbar

We have split the text toolbar. For example, when you select a title, the text toolbar above it only shows the character format. To the side, in the content area, you can see the font family and font weight options. This change makes editing text more pleasant, as you don't have to select the text manually. This is easier to do via the sidebar.

The sidebar now looks like this in the e-mail editor:

Nice! But what is the difference between the letter weight option and the bold option in the text toolbar? The text toolbar above the selected content block applies the option to the text you select. When you use the options in the sidebar, it applies to the entire content block. An example is shown below.

The paragraph block

It is now possible to add a paragraph block to your newsletter instead of a whole text block. This block supports any number of paragraphs of any length, sharing the same content formatting (such as font family, font size and font weight). Have you ever lost formatting while working in a text block? With the paragraph block, this is impossible and therefore offers a good solution. This is partly due to the fact that you no longer select text, but rather adjust it via the sidebar. What is also good to know: copy-pasting your text works much better in the paragraph block. Without going into technical details: the parameters in the block manage this better. In particular, italics and hyperlinks are preserved when cutting and pasting your text in Reloadify. The block ultimately determines which font family, size and weight you will paste your text into. Below is an example of a paragraph block. With your font options on the right.

The list block

Who doesn't like lists? It has never been easier to create lists in your newsletter. Drag the option 'list' into your newsletter and you will get a numbered list in front of you. The list block contains all the specifications of the paragraph block (so you can copy and paste). The list block contains different styles of lists, so choose one that suits your business. Spacing and indentation is also manageable. There is even a 'start from' option for numbered lists. Very handy!

Below is an example of a bullet point list:

Extra in the email editor (for advanced users)

You may already have noticed it. In your toolbar above your text you have a plus with a line under it:

This is called a non-breaking space. This space looks like a normal space. But it works like a magnet between two words. If your words don't fit together on one line, a non-breaking space moves them to the next line. Actually, this option adds a layer of control to your text when a space is missing, because it seems unnecessary in the layout of your newsletter. Your text will be truncated, as it were. This often happens on mobile phones. The screen is smaller and so your text is moved to the next line sooner. I have an example of this. In the example below you can see how your text is cut off on a smaller screen. Your title looks a bit strange this way.

Now we add a non-breaking space so that we can decide for ourselves where the line may break off. This looks like this:

As you can see, your title reads much better now, as you have added a non-breaking space to the word 'how'. This way, you can be sure that your text will read comfortably on a smaller screen, too.

Now that you know what's new and how it works, you can format your newsletter even faster. This will leave you time for other important things. Handy, huh?

Do you want to create a cool landing page with extra content, a form, or something else? This is possible within Reloadify! With the landing page module, you can easily build a landing page the way you want it. With the drag 'n drop editor, you will have a beautiful landing page with countless possibilities in no time. It is possible to collect new email addresses (leads), publish pages without the intervention of your developer or create pages for pre-launches of products.

Landing page module

With the landing page module, you have a lot of possibilities. What we actually do is create a subdomain on which you publish your landing page.

Did you know that all our landing pages:

• Are fully SSL secured
• Can be provided with a meta title, metadescription and favicon
• Can be equipped with a form, text, images, buttons, and videos
• Support a background video
• Be fully responsive

Some examples of our clients for landing pages are:

• Newsletter sign-up page
• Unsubscribe page for newsletter
• Thank you page (success page)
• New products release
• Download catalog page
• Profile enrichment form in landing page
• Sneak peek / coming soon page
• Campaign pages for Valentine's Day, Black Friday, Christmas, etc.

How to add a landing page to your website with Reloadify?

1. Define the purpose of your landing page

There is a lot you can do with our landing pages. In this example, we will assume the launch of a new collection. There is a form included in this example where people can subscribe to the newsletter. In exchange for a 10% discount on this new collection. I include this page in the first banner (hero banner) of my website, so people can easily find my landing page.

2. Define your success page.

Because there is a form included in this landing page, you also need to define a success page. When your customers have filled out the form, they will land on another page with 'thank you for subscribing'. This success page is pre-made in Reloadify. Of course, you are free to customize this success page to how you want it.

3. Get to work with the editor

Now that the goal and success page have been determined, it's time to create your page. The most awesome pages involve a lot of creativity. Technical knowledge is not required either: using our drag 'n drop system, the page is easy to put together.

Another example of a landing page you can set up within Reloadify is to offer a catalog:

Nice to have: Since your webshop is fully integrated with Reloadify, it is also possible to load products into the landing page. Entirely with product picture, description, content and a CTA button.

4. Create a trigger that specifies the follow-up action

All you need to do now is set up a follow-up event so that people actually get their catalog (as above) in their mailbox. The trigger is easily created based on a tag that your customers give you by filling out their details in the form. Create a beautiful e-mail, and you are ready to go. For example:

5. Collect and analyze your data

To keep track of the statistics of your landing page, go to the statistics of your landing page. Or, create a segment based on the customers who for example filled out the form. Within Reloadify, check how much your segment has converted in total, how many orders came out per segment, what is the average order value per customer, what is the average number of products ordered by the segment, what is the lifetime value of the segment and how much time is spent between orders. Because all ins and outs can be found in Reloadify under statistics of your segment.

More information

Not a Reloadify customer yet? Try 14 days for free and find out why over 200+ webshops trust Reloadify for their email marketing automation.

Do you know which customers bring in the most revenue for you? Or which customers placed 1 order and never came back? With the segments' module in Reloadify, this is now a matter of the past.

Segments’ module

Segments in Reloadify allow you to create target groups within your customer base. Choose from over 60 rules and combine them to create target groups relevant to your shop.

After you have created a segment, we will show you valuable information about this segment such as the average time between orders, lifetime value, and which products they buy.

Then easily add your segment to a trigger or newsletter and communicate more personally with your customers thanks to the segments' module.

How to add a segment to Reloadify?

1. Define your target group. In this example, we define a VIP customer as someone who has placed more than 10 orders with a total lifetime value greater than €1000.

2. Analyze. After you have saved your segment, you can compare the statistics with the rest of your customer base. We will show you valuable information about the segment you created, such as the number of profiles in the segment, and the number of orders and value within your web shop.

3. Communicate. Identify your valuable segments and communicate through triggers or newsletters within Reloadify.

Below, we give you some cool ways our customers use segments:

• Invite VIP customers to a special shop night at the warehouse
• Unique offers to one-time buyers
• Discovering products that encourage repeat purchases
• Creating segments at the brand level and communicating at the brand level
• Give customers who have made a one-time purchase an extra push to buy again

4. Keep track of statistics. Check within Reloadify how much your segment has converted in total, how many orders came out per segment, what the average order value per customer is, what the average number of products ordered by the segment is, what the lifetime value of the segment is and how much time there is between orders. All ins and outs can be found in Reloadify under the statistics of your segment.

More info

Not a Reloadify customer yet? Try 14 days for free and find out why over 500+ webshops rely on Reloadify for their email marketing automation.