News
Flow building is dead.
It was built for a world where platforms were dumb and marketers had to do everything by hand. That world is ending — and agents are what replace it.
Reloadify blog
What we're learning about ecommerce marketing.
Guides
The anatomy of a win-back flow that brings sleepers home
Three nudges, one incentive, and the timing that turns 90-day-silent customers into a second purchase.
Email strategy
Why unlimited sending changes how you plan campaigns
When every email is free, "should we send this?" becomes "who is this for?" A small shift with big revenue.
Behind the scenes
Inside the model that learns your shop's tone of voice
How a handful of approvals and edits teach the autopilot to sound unmistakably like you.
Ecommerce
Black Friday on autopilot: a playbook for ecommerce teams
The full peak-season calendar — teasers, early access, the day itself, and the win-back that pays for January.
Email strategy
From 1,200 shops: the email cadence that actually converts
We looked at a year of sends across every Reloadify shop. The shops that win aren't the ones that send most.
Product
Segments now rebuild themselves from live order data
Big spenders, sleepers, category fans — your audiences stay current without anyone touching a filter.
Guides
Your first AI campaign, from connect to send, in 20 minutes
Plug in your shop, train your tone, approve the plan. A walkthrough of the fastest first send we've measured.
Ecommerce
Restock emails: turning "sold out" into your best sender
Back-in-stock is the highest-intent email you'll ever send. Here's how to automate it without spamming.
Product
Make your webshop as personal as your best emails
You know how it is. You spend hours perfecting your email flows. You reward your most loyal customers with points and exclusive benefits. The customer is enthusiastic, clicks on your email about red dresses... and lands on the general homepage full of men's shoes. The customer is gone.
Product
More revenue and less work? Making time for growth
Stop managing individual tasks. Real growth does not come from doing more, but from working smarter. With a partner and a central platform, you can effortlessly turn your creative ideas into results.
Guides
From Black Friday stress to record sales: The only checklist you need
Black Friday and Cyber Monday are big conversion days. Get yourself ready with this e-commerce checklist.
Guides
You only take out the real profit from Black Friday after the weekend
The campaigns are running, your sales are peaking, and orders are pouring in. Black Friday weekend feels like the ultimate victory. But do you also recognise the silence that follows?
Guides
Customer data safe in Europe: GDPR for e-commerce
Find out why secure data storage in Europe is essential for e-commerce. Avoid AVG risks and choose reliable, 100% Dutch marketing software.
Product
The silent profit leak in your webshop (and how to fix it today)
Advertisements are running, orders are coming in, and it feels like you have to work harder and harder for every new sale. Learn more about CLV.
Product
Want to drive repeat purchases? 3 examples for your loyalty program
Want more repeat purchases? Discover 3 practical examples to instantly boost your customer retention with a loyalty program.
Product
The last-minute checklist: Start your loyalty programme today
Ready to start a loyalty programme? Skip the common mistakes and start right away. Your practical checklist for a flying start.
Product
Points, tiers or something else? How to choose the best reward structure
Points, tiers or something else? How to choose the best reward structure
Product
Loyalty & email marketing: Combine for repeat purchases
Loyalty & email marketing: Combine for repeat purchases
Product
5 loyalty program pitfalls (and how to avoid them)
Turn customers into loyal fans. Learn how to avoid the 5 most common loyalty program pitfalls and start driving real results.
Product
Announcing a loyalty program: the ultimate guide
Announcing a loyalty program: the ultimate guide (2025)
Product
New: build your own loyalty program with Reloadify Loyalty
New: build your own loyalty program with Reloadify Loyalty
Product
Product recommendations in e-commerce: the ultimate guide
Product recommendations in e-commerce: the ultimate guide
Guides
Why every online store should embrace AI marketing
With AI marketing, you attract more customers and increase their value. Read on and find out how.
Guides
All about Shopify marketing automation for more sales
Where do you start with Shopify Marketing Automation? Find real-world examples for instantly increasing sales for your Shopify shop here.
Guides
5 strategies for customer retention in ecommerce
5 strategies for customer retention in ecommerce
Guides
5 examples of data-driven optimalization choices
Wanneer je denkt aan e-commerce marketing, denk je aan enorm veel data. Data van klanten, zoals orderhistorie, voornaam, achternaam, woonplaats. Maar ook data van campagnes, zoals conversieratio, click ratio en delivery rate.
Guides
Everything about ecommerce marketing
Effective marketing is the key to success. It is not only about attracting new customers, but also about retaining existing ones.
Guides
Customer Data Platform: the ultimate guide (2024)
Looking for a Customer Data Platform? In this guide, everything you need to choose the right CDP or CDXP for your e-commerce marketing.
Guides
The customer journey: How to make your customer purchase and order?
The customer journey has become increasingly important in recent years. How does your customer go through your webshop? Read more.
Guides
Increase webshop sales with this social media strategy
Easily set up your social media strategy with this step-by-step plan. Get more webshop sales in no time.
Email strategy
What can you expect from marketing automation software?
Marketing automation. As an online store, you need to be involved with this. But what does it actually do? And how do you choose the marketing automation software that fits your online store?
Guides
How do you set up a SEA strategy for a webshop?
An effective SEA strategy is crucial for web shops that want to be visible quickly. How do you quickly set up a SEA strategy for web shops? Read more.
Email strategy
Abandoned shopping cart strategies & tips
How do you make the most of abandoned cart emails? In this article, 11 tips for revenue-boosting emails.
Guides
SEO for webshops - help make your webstore findable
Your webshop needs to be easily found by search engines. How do you determine a good SEO strategy? And what does the implementation look like? Read more.
Email strategy
4 revenue-boosting email campaigns you'll put live in 1 hour
Running out of time? Within one hour you'll be putting each of these profitable mail campaigns live. Get inspired.
Guides
5 challenges of web shops around email
Because of these 5 major challenges, many web shops stay away from personalization in their marketing. Read the solutions here.
Guides
Visitors to return to your webshop: here's how to do it
Getting visitors to return is much more cost-effective than acquiring new customers. How do you get visitors to return? We give you tips!
Email strategy
Email marketing strategy for an online shop
Hoe gebruik je e-mail om klanten terug te laten keren bij je webshop? Het begint allemaal met een e-mail marketing strategie.
Guides
Everything about webshop marketing
What does webshop marketing look like? What do you need to do to generate more sales? Find out how to write a marketing plan for your webshop.
Email strategy
Get more revenue from VIP customers with marketing automation
How do you generate more sales from VIP customers? The short answer: marketing automation. Read how to get more from your most valuable customers here.
Email strategy
Setting up BIMI for a domain
With a BIMI, your logo appears in the email inbox of your recipients. In this article you will read step by step how to set up a BIMI for your domain.
Email strategy
Improve your deliverability with Google Postmaster Tools
Learn how to use Google Postmaster to improve your deliverability.
Email strategy
Email marketing and spam: how to avoid the spam box?
In this article, we take a closer look at the spam rate and how to keep your emails out of the spam box.
News
Interview with Jeljer & Lukas from Reloadify
Read in this interview with Michaela Rau from Hellmund - Die Personalberater about Reloadify, its foundation, working conditions and motivation.
News
Interview with Jeljer & Lukas from Reloadify
Read about Reloadify, its founding, working conditions and motivation in this interview with Michaela Rau of Hellmund - Die Personalberater.
News
A new look for Reloadify
Reloadify has a new look. Curious about the full story behind our rebranding? You can read all about it in this article.
Email strategy
E-mail marketing starts with good intentions
2023 is coming to an end and you may already be busy focusing on 2024. A few tips on how to start the year off right with your email marketing.
News
Reloadify wins FD Gazelle Award 2023
Thursday 23 November 2023 was the day of the FD Gazellen Awards. Reloadify won a bronze FD Gazelle Award.
Guides
Email Marketing & the GDPR Regulations
The GDPR has been in effect since 2018. Still there is a lot of uncertainty. What does the GDPR stipulate and how will it affect email marketing? Read more.
Guides
All the e-commerce marketing trends of 2024
What will be your e-com goals for 2024? In this blog all the trends for the upcoming year, so you can set accurate marketing goals for your webshop.
News
Comply with Google's strict anti-spam policy with Reloadify
Google is tightening its rules as of February 2024 to combat phishing and spoofing. This has implications for your email marketing. Read more
Email strategy
These 7 tips will improve your email marketing during the holidays
The holidays are one of the best seasons to tighten up your email marketing. But how will you make sure your emails stand out?
Email strategy
A newsletter without layout: go or no go?
A newsletter without layout is a bold choice, according to many marketers. However, it can be a successful way. Get inspired!
News
Protect your Reloadify account from now on with two-step authentication
In Reloadify, it is now possible to require two-step verification for your employees. In this article you can read why.
Guides
4 Black Friday tips: turn the bargain hunter into a loyal customer
Don't lose sight of your new Black Friday customers. Keep them warm with these 4 retention strategies.
Email strategy
9 reasons you want to start email marketing now
We still see companies that have not started email marketing. We give you 9 reasons why you want to start e-mail marketing now. Read on quickly.
Email strategy
New feature hyper-personalisation: One email for all your segments
Learn how to increase conversions with email by sending super personalized mail.
News
Update in our e-mail editor
Soon we will come out with an update to our e-mail editor. We would like to take you through the changes we are making.
Email strategy
5 common misconceptions about email marketing
Why would you want to start email marketing? In this blog, we explain the five common misconceptions about e-mail marketing.
Email strategy
Send targeted RFM-based e-mail campaigns
Thanks to an RFM analysis, you divide up your customer base in no time and send targeted e-mails.
Email strategy
This is how to write a strong call-to-action for an email
How do you get a customer to open your email? With a strong call-to-action! In this article, you will learn how to write a strong CTA for emails.
Email strategy
Bringing in and following up leads with e-mail marketing
Email is ideally suited to lead generation. Why? And how does lead generation with email work? We'll tell you in this blog.
Email strategy
How to set up a compelling re-activation campaign?
Your database always contains customers who have been inactive for a long time. With a reactivation campaign, you get them back. We tell you all about it!
Email strategy
The best alternative to Mailchimp: Reloadify
Do you have a webshop and are looking for a (Dutch) alternative to Mailchimp? Read on!
Email strategy
Email marketing: all about email marketing (2024)
Email marketing: what is it? How does it pay off, what does it cost and how do you get started with email marketing? You can read the answers to these questions (and more!) here.
Guides
5 retention marketing strategies that will help you retain customers
Learn all about retention marketing? We'll give you the 5 best strategies that will help you retain your customers and thus keep them coming back.
News
PRESS RELEASE: Starting in April, Reloadify delivers newsletters personally (including delivery guarantee)
Reloadify brings personal touch to email marketing with new delivery service. Read on soon!
Email strategy
10 essential email campaigns for every webshop
Are you getting started with email marketing? These 10 email campaigns should not be missing from your email automation. Read on soon!
Guides
Email marketing and data security: how do you protect your customers' data?
Protecting your data is important. Protecting data goes far beyond just being AVG proof. Read all about email marketing and data security.
Email strategy
Email marketing automation and Cialdini: the perfect match
We tell you how to get the most out of your email marketing automation thanks to Cialdini's 7 principles of influence.
News
Special days Calendar 2023
Special days calendar 2023 download here! Don't miss a single special moment thanks to this ready-made special days calendar.
Guides
RFM Analysis in E-commerce
Who are your best customers? Which customers have you lost? The RFM analysis provides answers to all these questions. Here's how to conduct it!
Email strategy
5 tips for a successful newsletter
How do you get the most out of your newsletter? We give you 5 tips, including examples, that will help you send successful newsletters. Read them with us?
Email strategy
Newsletter example: How to create an email template with best practices
How do you create a newsletter? What should it say and how long should your newsletter be? Read all about newsletters and e-mail marketing in this blog.
News
Reloadify Version 2: Here's what we've updated!
Read all about Reloadify Version 2 here. What's new and what can you expect from us in the near future?
Email strategy
E-commerce email marketing: tips and trends 2023
Email marketing trends for 2023 such as personalization, engagement, zero party data and interactive emails. You can read all about them here.
Email strategy
Spread your emails out: Why you (almost) always want this
In this blog, we'll tell you all the benefits of sent spreading newsletters, and why you'll want to use this feature (almost) all the time.
Email strategy
What is opt in and how does it work for email marketing?
What is opt in and how does it work for email marketing? In this blog, I'll explain it all to you. With best practices for an opt in page. Read on quickly!
Guides
Manual - The function of Lightspeed and (email) marketing
Learn all about Lightspeed, email marketing with Lightspeed and Lightspeed versus Magento, Shopify and WooCommerce. Read on quickly and find out!
Email strategy
Manual for email marketing: how to welcome your new customers
In this blog, you'll find an email marketing flow that will get new customers completely familiar with your webshop in one month. Read more!
Email strategy
Dark mode in email marketing: all you need to know!
Are you familiar with the concept of dark mode? What exactly does it mean for your email marketing? And what do you need to consider? Read more!
Email strategy
Email marketing automation versus email marketing
You hear the term email marketing automation more and more often. Is this really different from email marketing? Read all about it in this article.
Email strategy
How do I perform a successful A/B test?
A/B testing allows you to split your newsletter into two variants. How do you set up a good A/B test? Learn more here!
Guides
The customer journey: How do you recognize where your customer is?
What stage is your customer in the customer journey? Recognize and respond to the right customer needs with email marketing. Read more!
Email strategy
Email marketing ROI
Curious about the return of investment of email marketing? Instantly see how to calculate your ROI and which channels you use. Check here!
Email strategy
Email marketing software in Europe
There are many email marketing tools in Europe. Which tool is the best for you? Read on quickly!
Email strategy
Email automation: what is it and how does it work?
Email automation is setting up an email once and using a trigger to automatically send it out to the right people.
Email strategy
How does IOS 15 impact your email statistics?
What effect will the new IOS 15 update have? And how will it affect email marketing? Learn more here!
News
Will Google Analytics be banned, and so what exactly does this mean?
Google Analytics is under the microscope. Should you stop using Google Analytics? We explain and give you alternatives. Read more here.
Email strategy
What is BIMI, and why do you want to add it as a sender?
With a BIMI, you display your logo in your recipient's inbox. Learn more about BIMI, and why you need a BIMI, in this article.
News
Planting trees in Madagascar
For every €100 we spend, we plant a tree in Madagascar. Want to know more about planting trees? Read on quickly!
Guides
Shopware - The Complete Guide
Shopware, everything you want to know about this E-commerce system. Shopware 5 or 6 compared to Magento, Shopify and more. Read on quickly.
Email strategy
Segmentation: What, why and how?
What segments do you create for email marketing? And what must-have target groups? You can read all about it here!
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Product updates
View all changelog →Autopilot plans 7 days ahead
The autopilot now drafts your whole week of campaigns in advance, so there's always something ready to approve.
Jun 17, 2026
Smarter segments from live data
Segments rebuild automatically as new orders land — no more stale lists or manual refreshes.
Jun 10, 2026
New landing-page blocks
Countdown timers, product grids, and review blocks you can drop into any AI-built landing page.
Jun 3, 2026
Per-contact send-time optimization
Every contact now gets their own best send window, learned from when they actually open.
May 27, 2026
Guides & playbooks
Browse all guides →Flows
The abandoned-cart sequence, step by step
12 min read
Flows
Build a welcome series that sells, not just greets
9 min read
Segments
Segmentation for shops under 5,000 contacts
7 min read
Autopilot
Train your tone of voice in an afternoon
8 min read
The autopilot dispatch
One email a month. The good kind.
What 1,200 shops are learning about AI, email, and ecommerce — straight to your inbox. No spam, unsubscribe anytime.
In the press
All press & news →Reloadify named High Performer in G2's Spring 2026 grid
G2 · Apr 28, 2026
How Dutch ecommerce is quietly adopting AI email
Emerce · Apr 14, 2026
The shift from authoring email to approving it
The Ecommerce Hour · Mar 30, 2026
Reloadify brings unlimited sending to smaller shops
Twinkle · Mar 18, 2026
Archive
We taught the autopilot to write subject lines that actually get opened The five emails every new shop should automate first What a 30% lift in email revenue actually looks like Designing pop-ups people don't immediately close Deliverability basics: staying out of the spam folder Migrating from Klaviyo without losing your flows A/B testing subject lines when the AI writes them How to brief the autopilot for a product launch The birthday email, and why it's our best performer GDPR for email marketers, in plain language When to send less: a case for the quiet inbox Connecting Shopify, WooCommerce, and Lightspeed Reading your email report without drowning in metrics