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Bluebarry

Guided selling tool · Groningen, Netherlands

At Bluebarry, we specialise in solving one of the biggest conversion killers in e-commerce: choice overload.

At Bluebarry, we specialise in solving one of the biggest conversion killers in e-commerce: choice overload. When your webshop offers a lot of products (50+ SKUs) and options, potential buyers often get lost. As a result, you attract the right visitors, but sales lag behind.

We are the experts who bridge the gap between your extensive product range and the unique needs of your customers. We believe that personalisation starts with understanding customer intent before the purchase takes place. Our goal is to translate in-depth insight into customer needs into directly saleable product recommendations, resulting in higher conversions and fewer returns.

We build design-first product quiz funnels that guide visitors through their decision-making process and match them directly with the perfect product. This is Guided Selling that fits seamlessly with your brand and that works: our quiz sessions convert up to 18% better than your overall website conversion. Our focus is on creating a smart and efficient shopping experience that directly contributes to Customer Lifetime Value (CLV).

Bluebarry is your expert in turning choice overload into conversion. We provide a design-first and mobile-optimised quiz tool that delivers a 90%+ completion rate and a 12% conversion rate for DTC brands.

What they do

Quiz funnels & guided selling

Design-first product quiz funnels that guide visitors to the right product and convert up to 18% of completed sessions.

Design-first personalisation

Quiz funnels built entirely on-brand so they feel like a native part of your shop rather than a third-party tool.

Smart product matching

Process large catalogues from 50 to 100,000+ SKUs and match products to user answers to reduce returns.

"Bringing in a certified Reloadify partner meant our email finally got the attention it deserved — strategy, execution, and follow-through, without us chasing it."
[Client name] · [Shop]

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